Google Adsense is all set to end video units feature from April end. The video units feature, through which publishers could show YouTube content and video ads on their pages, is now being eliminated by Google AdSense. Google has announced that the existing AdSense clients will have their feature eliminated by the end of April.
As for the new clients of the revenue sharing ad program, they will not be given the option to place video ads on their pages any more. However, publishers will still be able to display video content on their pages. For this, they will have to pull embed codes directly from YouTube.
The reason that Google gave for eliminating the video ads was that their performances was not up to the mark. Pre-rolls are much more common that videos, mainly because figuring out a sustainable ad model for the latter is much more difficult. However, the problem with video ads might not concern the whole ad unit, rather the underlying content only. Since brand advertisers rarely want their names to be associated with random words spoken in videos, the concept of video ads seemed to be faulty.
It is being believed that the latest announcement by Google, in relation to the video ads, is just another step towards laying off the programs in AdSense. Only sometime back, the American conglomerate had discontinued its Google Radio Ads. It was also looking to sell off its Google Radio Automation software business, only a month after it had decided to bail on selling print ads. It was only a matter of time before Google pulled the plug on AdSense and it seems that the right time has come now!
About the Author
Rajeel is the Web designer and also a blogger at Lab Of Web. He is a 15 yrs old teen guy who lives in Kerala, India, and have great interest in Computers and other Tech Stuff. That's why he loves to call himself as a TeeN GeeK. Follow Rajeel on Twitter for updates, design and web development.
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